{"id":1286,"date":"2025-02-06T18:29:22","date_gmt":"2025-02-06T17:29:22","guid":{"rendered":"https:\/\/ewelinakolodziejczyk.pro\/?page_id=1286"},"modified":"2025-03-20T13:56:03","modified_gmt":"2025-03-20T12:56:03","slug":"horizon-travel-agency","status":"publish","type":"page","link":"https:\/\/ewelinakolodziejczyk.pro\/pl\/horizon-travel-agency\/","title":{"rendered":"Horizon \u2013 Spersonalizowane Rozwi\u0105zanie dla Biura Podr\u00f3\u017cy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ background_image=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/1-zdjecie-Horizon.png” custom_padding=”0px|0px|0px|0px” animation_style=”zoom” animation_intensity_zoom=”4%” background_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_color=”#fcd21d” background_image=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/1-zdjecie-Horizon.png” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#1565c0 1%|#64b5f6 46%|#b3e5fc 100%” background_enable_image=”off” custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”||40px|” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Horizon
Travel Agency<\/span><\/h1>\n

[\/et_pb_text][et_pb_image title_text=”Horizon Logo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Redefining Online Travel Experiences<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” custom_margin=”||50px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”]<\/p>\n

Discover a world of personalized travel opportunities with Horizon. Our innovative solutions are designed to make travel planning effortless and intuitive, inspiring customers to explore new horizons with confidence and joy.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_image=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/1-zdjecie-Horizon1.png” parallax=”on” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Feature Section” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”109px||110px|” custom_padding_tablet=”109px||110px|” custom_padding_phone=”109px||0px||false|false” global_colors_info=”{}” custom_padding__hover_enabled=”on|desktop” custom_padding__hover=”109px||110px|”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”86%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”86%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”40px||40px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1.png” title_text=”Projekt bez nazwy” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”8%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ custom_padding=”7%||7%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_padding_tablet=”” custom_padding_phone=”30px||20px||false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

Project Context and Challenges<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

\ud83d\udcbb About the Project
<\/strong><\/h4>\n

This application is designed to help users search for and plan personalized trips, tailored to their preferences and budget, within the travel agency sector.<\/p>\n

 <\/p>\n

\ud83d\udccc Project Goal:<\/strong><\/h4>\n

Design an intuitive platform that simplifies travel planning, offers tailored packages, and builds trust with users.<\/p>\n

 <\/p>\n

\ud83d\ude80 Key Challenges:<\/strong><\/h4>\n
    \n
  1. Standing Out:<\/strong> Differentiate Horizon from competitors with personalized offers and an AI assistant.<\/li>\n
  2. User Needs:<\/strong> Address diverse user expectations for a\u00a0seamless booking experience.<\/li>\n
  3. Naming Offers:<\/strong> Create clear, intuitive names for travel packages.<\/li>\n
  4. Building Trust:<\/strong> Develop a\u00a0reliable platform that inspires user confidence.<\/li>\n
  5. Budget Optimization<\/strong> \u2013 Efficient cost management in\u00a0UX research and design, ensuring maximum value within the allocated budget.<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Service Section” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”110px||110px|” custom_padding_tablet=”110px||110px|” custom_padding_phone=”60px||110px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.27.4″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Roadmap<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” custom_margin=”||50px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”]<\/p>\n

    The UX Process\u00a0 \u2013 from research to implementation.<\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” custom_margin=”||50px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”]<\/p>\n

    UX process was divided into six essential stages, each contributing to\u00a0a\u00a0user-centric platform design.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.16″ max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”UX Research” use_icon=”on” font_icon=”||divi||400″ icon_color=”#3498db” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Conducting market analysis and competitor benchmarking to identify key trends and opportunities.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”User Interviews” use_icon=”on” font_icon=”||fa||900″ icon_color=”#3498db” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Interviewing potential users to uncover their needs, frustrations, and expectations, shaping user-centric solutions.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Personas” use_icon=”on” font_icon=”||fa||900″ icon_color=”#3498db” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Creating detailed user personas to represent target audience behaviors, motivations, and pain points.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.16″ max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Empathy Map” use_icon=”on” font_icon=”||fa||900″ icon_color=”#3498db” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Mapping what users think, feel, say, and do to deeply understand their emotional perspective and priorities.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”User Journey Map” use_icon=”on” font_icon=”||fa||900″ icon_color=”#3498db” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Visualizing the user journey to\u00a0identify pain points, improve experiences, and streamline key touchpoints.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Card Sorting” use_icon=”on” font_icon=”||fa||400″ icon_color=”#3498db” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Developing a clear structure of categories and names to help users quickly find the offers they need.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”86%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”86%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”40px||40px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”7%||7%||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”-70px||||false|false” custom_margin_tablet=”-70px||||false|false” custom_margin_phone=”-70px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px|||120px|false|false” custom_padding_tablet=”0px|||120px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    UX Research<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”-20px||||false|false” custom_padding=”||20px|120px|false|false” custom_padding_tablet=”||20px|120px|false|false” custom_padding_phone=”30px||0px|0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    \ud83d\udcca Market and Competitor Analysis<\/strong><\/p>\n

    As\u00a0part of the UX research, I\u00a0conducted market and competitor analysis to\u00a0understand user needs and define key directions for Horizon\u2019s platform. I\u00a0focused on\u00a0identifying critical trends such as\u00a0the growing popularity of sustainable travel (Eco-travel<\/em>), short trips to\u00a0European cities (City Breaks<\/em>), and combining work with travel (Workation<\/em>).<\/p>\n

    \u26a0\ufe0f Identifying Gaps and Challenges<\/strong><\/p>\n

    Competitor analysis helped me\u00a0uncover significant gaps in\u00a0the market, such as\u00a0the lack of intuitive interfaces and limited personalization of offers. As\u00a0a\u00a0result, I\u00a0proposed unique solutions for Horizon, including:<\/p>\n

    1\ufe0f\u20e3 Offer Personalization<\/strong> \u2013 tailoring travel packages to\u00a0individual user preferences.
    2\ufe0f\u20e3 Ease of Use<\/strong> \u2013 creating a\u00a0more intuitive interface compared to\u00a0competitors.
    3\ufe0f\u20e3 Budget-Friendly Premium Packages<\/strong> \u2013 combining affordable pricing with unique, personalized experiences.<\/p>\n

    \ud83d\udee0\ufe0f Foundation for Further Development<\/strong><\/p>\n

    These findings laid the groundwork for subsequent design stages, such as user interviews<\/strong>, persona creation<\/strong>, and\u00a0 journey mapping<\/strong>.<\/p>\n

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    User Interviews<\/h2>\n

    <\/h3>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”-40px||-30px||false|false” custom_padding=”20px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    \ud83d\udde3\ufe0f User Interviews & Analysis<\/strong><\/p>\n

    I conducted interviews with three distinct user groups, each representing different travel styles and needs, to better understand their requirements.<\/p>\n

    1\ufe0f\u20e3 The first group consisted of families with children<\/strong>, who prefer all-inclusive packages with amenities such as\u00a0kids\u2019 clubs, animations, and airport transfers. They also value clear pricing without hidden costs and transparent booking terms.<\/p>\n

    2\ufe0f\u20e3 The second group included singles<\/strong>, who seek budget-friendly options with flexible choices like last-minute deals, and the ability to\u00a0customize trips to\u00a0match their preferences, especially for adventurous and sightseeing-focused travel.<\/p>\n

    3\ufe0f\u20e3 The third group comprised seniors<\/strong>, who favor organized tours with guides, emphasizing the importance of having access to\u00a0a\u00a0travel advisor and comfortable travel conditions, such as\u00a0minimizing the number of transfers.<\/p>\n

    \ud83d\udccc Key Findings:<\/strong><\/p>\n

      \n
    • Personalization<\/strong>: Tailored offers are essential for all groups, especially for families with children and seniors.<\/li>\n
    • Transparency<\/strong>: Clear booking terms enhance trust in\u00a0the service.<\/li>\n
    • Amenities<\/strong>: Providing dedicated services that cater to\u00a0specific needs of each group can serve as\u00a0a\u00a0key differentiator for Horizon.<\/li>\n<\/ul>\n

      \ud83d\udcca Impact on\u00a0Design Process<\/strong><\/p>\n

      The insights gathered formed the foundation for creating user personas and empathy maps, enabling a\u00a0deeper understanding of users and a\u00a0better alignment of the offerings.<\/p>\n

       <\/p>\n

       <\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video Section” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 65%|#4a90e2 66%|#4a90e2 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”65%” background_color_gradient_end=”#fcd21d” background_color_gradient_end_position=”65%” custom_padding=”|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Video” _builder_version=”4.27.4″ custom_padding=”0px|0px|0px|0px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”4%” animation_starting_opacity=”100%” box_shadow_style=”preset1″ box_shadow_blur=”77px” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”User Persona” _builder_version=”4.27.4″ custom_padding=”|||” link_option_url_new_window=”on” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/User-Persona-Horizon-Presentation-EN.mp4″ image_src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/User-Persona-Horizon-Presentation-EN.png” play_icon_color=”#4a90e2″ module_class=”trp-language-en” _builder_version=”4.27.4″ animation_direction=”bottom” box_shadow_style=”preset5″ box_shadow_vertical=”0px” box_shadow_spread=”20px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ custom_padding=”|||” link_option_url_new_window=”on” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/User-Persona-Horizon-Presentation-PL.mp4″ image_src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/User-Persona-Horizon-Presentation-PL.png” play_icon_color=”#4a90e2″ module_class=”trp-language-pl” _builder_version=”4.27.4″ animation_direction=”bottom” box_shadow_style=”preset5″ box_shadow_vertical=”0px” box_shadow_spread=”20px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.27.4″ background_color=”#4a90e2″ background_enable_mask_style=”on” background_mask_style=”triangles” background_mask_transform=”invert” background_mask_size=”cover” custom_margin=”|||” custom_padding=”60px||20px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ admin_label=”Other Recent Works Area” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”25%” max_width=”78%” use_custom_width=”on” width_unit=”off” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Persona-EN.png” title_text=”Persona EN” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#000000″ hover_overlay_color=”rgba(255,255,255,0.42)” hover_icon=”U||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” border_width_all=”10px” border_color_all=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.27.4″ background_color=”#4a90e2″ use_background_color_gradient=”on” background_color_gradient_stops=”#4a90e2 0%|#f7f7f7 100%” custom_margin=”|||” custom_padding=”60px||50px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.27.4″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

      PERSONAS – KEY FIGURES<\/span>
      <\/span><\/h2>\n

      <\/h3>\n

      [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

      Personas are the foundation of Horizon’s user-centered travel solutions. By\u00a0conducting six interviews and extensive research, we\u00a0identified three key personas that reflect the diverse needs of our audience:<\/p>\n

        \n
      • \ud83c\udfe0 Families with children<\/strong> \u2013 Seeking family-friendly amenities and clear pricing.<\/li>\n
      • \ud83c\udfad Singles<\/strong> \u2013 Prioritizing flexibility and spontaneity.<\/li>\n
      • \ud83d\udc74 Seniors<\/strong> \u2013 Preferring organized and stress-free travel.<\/li>\n<\/ul>\n

        These personas have played a\u00a0crucial role in\u00a0designing tailored solutions for our users.<\/p>\n

        ” content_phone=”<\/p>\n

        Personas are the foundation of Horizon’s user-centered travel solutions. By\u00a0conducting six interviews and extensive research, we\u00a0identified three key personas that reflect the diverse needs of our audience:<\/p>\n

        \n

          \n
        • \ud83c\udfe0 Families with children<\/strong> \u2013 Seeking family-friendly amenities and clear pricing.<\/li>\n
        • \ud83c\udfad Singles<\/strong> \u2013 Prioritizing flexibility and spontaneity.<\/li>\n
        • \ud83d\udc74 Seniors<\/strong> \u2013 Preferring organized and stress-free travel.<\/li>\n<\/ul>\n

          These personas have played a\u00a0crucial role in\u00a0designing tailored solutions for our users.<\/p>\n

          ” content_last_edited=”on|phone” admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

          Personas are the foundation of Horizon’s user-centered travel solutions. By\u00a0conducting six interviews and extensive research, we\u00a0identified three key personas that reflect the diverse needs of our audience:<\/p>\n

            \n
          • Families with children<\/strong> \u2013 Seeking family-friendly amenities and clear pricing.<\/li>\n
          • Singles<\/strong> \u2013 Prioritizing flexibility and spontaneity.<\/li>\n
          • Seniors<\/strong> \u2013 Preferring organized and stress-free travel.<\/li>\n<\/ul>\n

             <\/p>\n

            These personas have played a\u00a0crucial role in\u00a0designing tailored solutions for our users.<\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ custom_margin=”|||” custom_padding=”60px||110px||false|false” top_divider_color=”#4a90e2″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Fun Fact” _builder_version=”4.27.4″ custom_margin=”0px||||false|false” custom_padding=”0px||40px||false|false” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” border_style_all=”dotted” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Personas created” number=”3″ percent_sign=”off” _builder_version=”4.27.4″ title_font=”Montserrat|||on|” title_text_color=”#353740″ number_font=”Montserrat|on|||” number_text_color=”#4a90e2″ number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Interview questions prepared” number=”9″ percent_sign=”off” _builder_version=”4.27.4″ title_font=”Montserrat|||on|” title_text_color=”#353740″ number_font=”Montserrat|on|||” number_text_color=”#4a90e2″ number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” animation_delay=”100ms” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Key insights identified” number=”18″ percent_sign=”off” _builder_version=”4.27.4″ title_font=”Montserrat|||on|” title_text_color=”#353740″ number_font=”Montserrat|on|||” number_text_color=”#4a90e2″ number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Hours of user interviews conducted” number=”6″ percent_sign=”off” _builder_version=”4.27.4″ title_font=”Montserrat|||on|” title_text_color=”#353740″ number_font=”Montserrat|on|||” number_text_color=”#4a90e2″ number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” animation_delay=”300ms” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”110px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”86%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”86%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”40px||40px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”7%||7%||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”-70px||||false|false” custom_margin_tablet=”-70px||||false|false” custom_margin_phone=”-69px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||120px|false|false” custom_padding_tablet=”0px|||120px|false|false” custom_padding_phone=”0px|||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

            Empathy Map<\/h2>\n

            [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|120px|false|false” custom_padding_tablet=”||20px|120px|false|false” custom_padding_phone=”||0px|0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

            The empathy map is a\u00a0tool that allows us to\u00a0deeply understand the needs, concerns, motivations, and expectations of our primary persona \u2013 Anna Kowalska. Using this framework, we\u00a0were able to\u00a0step into her perspective, enabling the creation of solutions tailored to\u00a0the real needs of Horizon’s users.<\/p>\n

            \ud83d\udccc Key Areas:<\/strong><\/p>\n

              \n
            • What does she hear?<\/strong> Family and friends recommend safe, family-friendly solutions with clear booking terms.<\/li>\n
            • What does she see?<\/strong> Online offers are often overloaded with information and lack transparency.<\/li>\n
            • What does she think and feel?<\/strong> She fears hidden costs and the absence of child-friendly activities. She dreams of stress-free vacations for her entire family.<\/li>\n
            • What does she say and do?<\/strong> She speaks positively about safe, family-oriented travel options while searching for clear and comprehensive solutions.<\/li>\n<\/ul>\n

              \ud83c\udfaf Challenges:<\/strong><\/p>\n

                \n
              • Lack of clear booking conditions.<\/li>\n
              • Limited personalization of offers tailored to\u00a0families.<\/li>\n<\/ul>\n

                \ud83d\udcca Benefits of the Empathy Map:<\/strong><\/p>\n

                  \n
                • A\u00a0deeper understanding of user needs and challenges.<\/li>\n
                • Creation of more intuitive and user-focused solutions.<\/li>\n
                • Strengthening the design process through empathy and real user insights.<\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/EM-EN.png” title_text=”EM EN” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”8%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”86%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”86%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”40px||40px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/UJM-EN-2.png” title_text=”UJM EN” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”8%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ custom_padding=”7%||7%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”-100px||||false|false” custom_margin_tablet=”-65px||||false|false” custom_margin_phone=”20px||80px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

                  User Journey Map<\/h2>\n

                  [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”-30px||||false|false” custom_padding=”||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

                  \ud83d\udd0d Understanding the User Experience<\/strong><\/p>\n

                  To\u00a0gain a\u00a0deeper understanding of Anna’s experience as\u00a0a\u00a0user, we\u00a0analyzed every stage of her interaction with the Horizon platform \u2013 from seeking inspiration to\u00a0finalizing her booking and preparing for her trip. This process captures her emotions, needs, challenges, and expectations when using a\u00a0travel platform.<\/p>\n

                  \u26a0\ufe0f Challenges in\u00a0the Early Stages<\/strong><\/p>\n

                  During the initial search phase, Anna faces difficulties finding family-friendly offers tailored to\u00a0her needs, as\u00a0well as\u00a0concerns about hidden costs. While comparing offers and communicating with the travel agency, she values clear and prompt responses to\u00a0her inquiries, which help reduce uncertainty. Personalization of the offer and transparent booking conditions play a\u00a0crucial role in\u00a0building her confidence and trust in\u00a0the platform.<\/p>\n

                  \u2705 Final Steps & \u2728 AI Assistance<\/strong><\/p>\n

                  The final stages, such as\u00a0completing the booking and preparing for the trip, are particularly important for Anna as\u00a0she expects a\u00a0seamless and stress-free process. With the support of Horizon’s AI Assistant, she receives tailored recommendations, reminders of key deadlines, and practical tips to\u00a0help her organize her trip effortlessly.<\/p>\n

                  \ud83d\ude80 Opportunities for Improvement<\/strong><\/p>\n

                  Anna\u2019s User Journey Map<\/strong> highlights key opportunities<\/strong> for improving Horizon\u2019s services, such as:<\/p>\n

                    \n
                  • Enhancing platform usability<\/strong><\/li>\n
                  • Personalizing offers<\/strong><\/li>\n
                  • Ensuring transparency<\/strong> in\u00a0terms and conditions<\/li>\n<\/ul>\n

                    This user-centered approach<\/strong> ensures that not only are her expectations<\/strong> met, but also that her travel experience is smooth and enjoyable<\/strong> at\u00a0every stage.<\/p>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Skill Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”86%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”86%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”40px||40px|” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”7%||7%||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”-70px||||false|false” custom_margin_tablet=”-70px||||false|false” custom_margin_phone=”-130px||110px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||120px|false|false” custom_padding_tablet=”0px|||120px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

                    cart sorting<\/h2>\n

                    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”-60px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-80px||80px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

                    Optimizing Travel Offer Naming<\/span><\/h3>\n

                    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”-30px||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|120px|false|false” custom_padding_tablet=”||20px|120px|false|false” custom_padding_phone=”||0px|0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

                    \ud83d\udccc Research Goal<\/strong><\/h4>\n

                    The goal of the Card Sorting<\/strong> test was to determine whether the names of travel agency offers are intuitive and aligned with user expectations. We used the closed card sorting<\/strong> method, where participants assigned names to predefined categories.<\/p>\n

                    \ud83d\udee0\ufe0f Process<\/strong><\/h4>\n

                    \ud83d\udd39 Conducting the test with a group of users
                    \ud83d\udd39 Analyzing the intuitiveness of name assignments
                    \ud83d\udd39 Identifying problematic names requiring refinement<\/p>\n

                    \ud83d\udcca Key Findings<\/strong><\/h4>\n

                    \u2705 75% of names were correctly assigned<\/strong>, indicating that most were intuitive for users.
                    \u26a0\ufe0f 20% of names required adjustments<\/strong>, mainly through added descriptions or rewording.
                    \u274c 5% of names were unintuitive<\/strong> and needed a complete change.<\/p>\n

                    \ud83d\ude80 Implemented Improvements<\/strong><\/h4>\n

                    \u2714 Adjusted names with low assignment accuracy
                    \u2714 Added descriptions for ambiguous names
                    \u2714 Clarified differences between categories, e.g., luxury vs. all-inclusive<\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”1696,1692,1691,1697″ zoom_icon_color=”#0C71C3″ hover_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Montserrat||||||||” title_text_color=”#a0a0a0″ title_line_height=”1.1em” pagination_letter_spacing=”9px” pagination_line_height=”2.2em” animation_style=”slide” border_radii_image=”on|5px|5px|5px|5px” box_shadow_style_image=”preset1″ global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Latest Work Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ custom_padding=”100px||110px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

                    Project Summary<\/h2>\n

                    Horizon \u2013 UX Optimization<\/h2>\n

                    ” content_phone=”<\/p>\n

                    Project Summary<\/h2>\n

                    Horizon \u2013 UX Optimization<\/h2>\n

                    ” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”13px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”41px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_padding=”0px||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” text_font_size_tablet=”13px” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”41px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

                    Project Summary<\/h2>\n

                    UX Optimization<\/h2>\n

                    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”20px||20px||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

                    The project focused on creating an intuitive and efficient<\/strong> travel platform. Through UX research, competitive analysis, and usability testing<\/strong>, we\u00a0developed solutions that streamline the booking process and enhance user experience<\/strong>.<\/p>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.27.4″ max_width=”75%” custom_margin=”|||” custom_padding=”25px||25px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Product” use_icon=”on” font_icon=”||fa||900″ icon_color=”#4a90e2″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

                    \ud83d\udd39 Developed user personas and an empathy map<\/strong> to gain deep insights into user needs.
                    \ud83d\udd39 Mapped the Customer Journey<\/strong> to identify and eliminate key frustration points<\/p>\n

                    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Branding” use_icon=”on” font_icon=”||fa||900″ icon_color=”#4a90e2″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

                    \ud83d\udd39 Built a cohesive communication and naming strategy<\/strong>.
                    \ud83d\udd39 Defined a unique brand identity<\/strong> based on transparency, simplicity, and personalized offerings.<\/p>\n

                    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”AI Integration” use_icon=”on” font_icon=”||fa||900″ icon_color=”#4a90e2″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

                    \ud83d\udd39 AI Assistant<\/strong> guides users through the booking process.
                    \ud83d\udd39 Automated offer recommendations<\/strong> based on\u00a0user preferences.<\/p>\n

                    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Communication” use_icon=”on” font_icon=”v||divi||400″ icon_color=”#4a90e2″ image_icon_width=”48px” content_tablet=”<\/p>\n

                    \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Removed hidden costs, increasing user trust. \ud83d\udd39 Optimized Conversion<\/strong> \u2013 Simplified booking for better engagement and satisfaction.<\/p>\n

                    ” content_phone=”<\/p>\n

                    \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Removed hidden costs, increasing user trust.<\/p>\n

                    \ud83d\udd39 Optimized Conversion<\/strong> \u2013 Simplified booking for better engagement and satisfaction.<\/p>\n

                    ” content_last_edited=”on|phone” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

                    \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Eliminating hidden costs to\u00a0increase user trust.
                    \ud83d\udd39 Cost Optimization<\/strong> \u2013 Maximizing value within available resources while ensuring effective UX solutions.<\/p>\n

                    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.16″ custom_margin=”40px||50px|” global_colors_info=”{}”][et_pb_row admin_label=”Quote” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

                    Project Summary<\/h2>\n

                    Horizon \u2013 UX Optimization<\/h2>\n

                    ” content_phone=”<\/p>\n

                    Project Summary<\/h2>\n

                    Horizon \u2013 UX Optimization<\/h2>\n

                    ” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”13px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”41px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_padding=”0px||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” text_font_size_tablet=”13px” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”41px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

                    CONCLUSIONS AND RECOMMENDATIONS<\/h2>\n

                    <\/h2>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500|||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||20px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

                    During the analysis and optimization of the platform, several key challenges were identified that impacted the user experience:<\/p>\n

                    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

                      \n
                    • Difficulty in matching offers to individual user needs.<\/li>\n
                    • Lack of intuitive navigation, leading to potential frustration during trip planning.<\/li>\n
                    • Limited personalization options and absence of dynamic offer recommendations.<\/li>\n<\/ul>\n

                      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|600|||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||20px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Recommendations:<\/p>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Quote” _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Implement an AI Assistant” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#ccbc82″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Introduce an intelligent assistant that analyzes user preferences and suggests tailored offers. This will enhance personalization and make the booking process more efficient.<\/p>\n

                      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Expand the offering with additional services” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#ccbc82″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Introduce complementary options, such as recommendations for local attractions, transportation, or insurance, to enrich the platform\u2019s value and attract more users.<\/p>\n

                      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Automated recommendations and dynamic packages” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#ccbc82″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Implement a system that suggests customized travel packages based on previous user choices, increasing conversions and overall satisfaction.<\/p>\n

                      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500|||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||20px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

                      By implementing these improvements, the platform will become more intuitive, flexible, and effective in meeting user expectations while standing out from the competition.<\/p>\n

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                      HorizonTravel AgencyRedefining Online Travel ExperiencesDiscover a world of personalized travel opportunities with Horizon. Our innovative solutions are designed to make travel planning effortless and intuitive, inspiring customers to explore new horizons with confidence and joy.Project Context and Challenges \ud83d\udcbb About the Project This application is designed to help users search for and plan personalized trips, tailored to their preferences and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1286","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/1286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/comments?post=1286"}],"version-history":[{"count":215,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/1286\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/1286\/revisions\/2552"}],"wp:attachment":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/media?parent=1286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}