[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.6)” background_color_gradient_end=”rgba(0,0,0,0.6)” background_image=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Dare-Swipe-Bet-1.png” custom_padding=”110px|0px|110px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#f7f7f7″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
LIVE BETTING APP<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”left” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”]<\/p>\n
A mobile experience where users bet real money on live challenges \u2013 fast, bold, and social.
Powered by a smart AI assistant that helps users make quick decisions, follow trends, and stay in the game.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.27.4″ background_color=”#f7f7f7″ custom_margin=”|||” custom_padding=”110px||30px|” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”19px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n
FreakBets \u2013 a bold mobile app concept where users bet real money on live challenge duels. Designed to deliver a thrilling, swipe-based experience powered by behavioral psychology, gamification, and seamless mobile-first flow. AI assistant works quietly in the background to optimize user matching and boost personalization.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
Entertainment & Streaming Creators<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
UX Research<\/p>\n<\/li>\n
Prototyping<\/p>\n<\/li>\n
Gamification<\/p>\n<\/li>\n
iOS UI Design<\/p>\n<\/li>\n
AI Design<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Who is the Target User?” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f5367a” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n
The target users are young digital natives raised on TikTok, YouTube, and livestreams \u2013 fully immersed in short-form content and high-adrenaline experiences.
They\u2019re emotional, bold, and always looking for excitement, real-time interaction, and a sense of influence over what happens on screen.
They value speed, strong visual impact, and having full control over their live experience.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Project Goal” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f5367a” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px|||” custom_padding=”||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n
The goal of the project was to create a visually intense, emotionally charged mobile betting experience that feels as real and unpredictable as the live challenges it enables.
The app needed to combine fast user flow, clear risk mechanics, and addictive engagement, while keeping the experience intuitive and mobile-first.
All of this had to be executed within the boundaries of iOS Human Interface Guidelines for smooth native behavior.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Key Challenges” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f5367a” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n
Simplicity & Intuitiveness<\/strong> \u2013 Designing an ultra-fast, single-screen experience with interactive popups for smooth, focused navigation.<\/p>\n<\/li>\n WOW Effect & Unique UI<\/strong> \u2013 Crafting a\u00a0visually distinctive and emotionally engaging interface that stands out from traditional betting apps.<\/p>\n<\/li>\n Motivational Mechanics Without Overwhelm<\/strong> \u2013 Encouraging action through hype and momentum without introducing unhealthy pressure or\u00a0complexity.<\/p>\n<\/li>\n Live Interaction Support<\/strong> \u2013 Structuring UI to\u00a0react in\u00a0real-time to\u00a0countdowns, user choices, and challenge acceptances \u2014\u00a0keeping the energy high.<\/p>\n<\/li>\n AI-Powered Assistance<\/strong> \u2013 Integrating an in-app AI assistant that tracks user behavior, suggests relevant challenges, provides betting tips, and reacts to\u00a0in-game activity in\u00a0real time \u2014\u00a0turning passive users into confident players.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||1px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n UX Research, Competitive Analysis,\u00a0 Testing & Hi-fidelity UI Design<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Research & Analysis” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f5367a” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n Exploring iOS UI patterns and entertainment apps to define best practices for fast, adrenaline-driven betting flows.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Paper Prototyping” use_icon=”on” font_icon=”||fa||400″ icon_color=”#f5367a” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n Sketching early layouts to test real-time user actions like swiping, matching, and countdown flows \u2014 before digital design.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Guerrilla Testing” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f5367a” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n Validating challenge selection and betting interactions with fast testing on a small group to ensure speed and clarity.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Hi-fidelity UI Design” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f5367a” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n Designing the final interface with refined colors, typography, and animations aligned with iOS guidelines.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Feature Section 03″ _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”110px||0px||false|false” custom_padding_tablet=”110px||110px||false|false” custom_padding_phone=”10px||110px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/EN.png” title_text=”EN” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”left” background_color_gradient_stops=”#ff2c86 0%|#9b8e6d 100%” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%|5%|5%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-80px||30px||false|false” custom_margin_tablet=”-80px||30px||false|false” custom_margin_phone=”0px||30px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n The design process began with an in-depth analysis of the market, competitors, and UX trends in the fields of live betting, streaming, and social interaction. The goal was to identify best practices and uncover areas where FreakBets could offer a truly unique experience.<\/p>\n [\/et_pb_text][et_pb_blurb title=”Market and Competitor Analysis” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n We\u00a0examined applications from three key categories: We\u00a0focused on\u00a0key aspects such as: real-time betting, community engagement, countdown mechanics, microinteractions, and AI-powered personalization and recommendations.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Identification of Gaps and Issues” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Our research revealed recurring gaps in\u00a0existing solutions: [\/et_pb_blurb][et_pb_blurb title=”Foundation for Further Project Stages” use_icon=”on” font_icon=”||divi||400″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Based on this analysis, we established the core direction for FreakBets: [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”110px||110px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Other Recent Works Area” _builder_version=”4.27.4″ custom_margin=”40px||40px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat|on||on|” text_text_color=”#353740″ text_font_size=”42px” text_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center” text_font_size_tablet=”42px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Paper Prototyping<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” max_width=”600px” module_alignment=”center” custom_margin=”|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n I created a series of paper sketches to quickly test the core user flow and key interaction moments. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Other Recent Works Area” _builder_version=”4.27.4″ max_width=”80%” border_width_all=”10px” border_color_all=”#8d1b58″ box_shadow_style=”preset1″ use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ admin_label=”HOME” _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/1-1-scaled.jpg” title_text=”1″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#ff2c86″ hover_icon=”U||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”HOME” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/2-1-scaled.jpg” title_text=”2″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#ff2c86″ hover_icon=”U||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/3-1-scaled.jpg” title_text=”3″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#ff2c86″ hover_icon=”U||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#f7f7f7 100%|#ffffff 100%” background_color_gradient_start=”#f7f7f7″ background_color_gradient_start_position=”44%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”44%” custom_padding=”110px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n To ensure the best user experience, I conducted quick usability tests with 3\u20135 target users. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-50px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Key Findings & Improvements<\/strong><\/p>\n [\/et_pb_text][et_pb_blurb title=”Betting flow was too complex” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Users expected a faster process \u2014 ideally 2\u20133 quick steps from decision to confirmation, without unnecessary screens or friction.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Time-based cues were too subtle” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Testers often missed countdown moments. I improved the visual emphasis on timers with motion effects and animated CTA states.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Viewer vs participant roles were unclear” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Some users were unsure whether they could join or only watch. I introduced clearer labels and differentiated screens based on user role.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”AI assistant wasn\u2019t noticeable enough” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n The assistant\u2019s presence was not obvious. I redesigned its appearance to be contextual, animated, and action-oriented.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#1b1026″ use_background_color_gradient=”on” background_color_gradient_stops=”#1b1026 0%|#20152f 100%” custom_margin=”|||” custom_padding=”110px||110px||false|false” top_divider_style=”arrow2″ top_divider_color=”#ff2c86″ bottom_divider_color=”#d3180c” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.27.4″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n A modern, dynamic, and cohesive interface was designed to support intuitive navigation, emotional engagement, and full compliance with iOS guidelines. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-50px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Key Design Insights<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_blurb title=”Color Palette Optimization” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n A\u00a0consistent set of neon pink shades was used to\u00a0build a\u00a0bold and energetic look:<\/span><\/p>\n Base #FF2C86<\/strong> \u2013 main CTA color for buttons, actions, and key interactions<\/span><\/p>\n<\/li>\n Light \/ Lighter<\/strong> \u2013 for hover states, highlights, and secondary info areas<\/span><\/p>\n<\/li>\n Darkest #8D1B58<\/strong> \u2013 for active states, dark CTA variants, and high-contrast UI elements<\/span><\/p>\n<\/li>\n Lightest #FFE6F1<\/strong> \u2013 subtle backgrounds, glows, and microinteractions<\/span><\/p>\n<\/li>\n<\/ul>\n The palette reinforces emotional intensity and speed, while maintaining contrast and clarity on\u00a0dark backgrounds.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Typography Aligned with App Personality” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n The typeface Epilogue<\/strong> was selected for its modern, geometric feel and excellent readability. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Colors-1.png” title_text=”Colors” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Typography-1.png” title_text=”Typography” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Box-Shadow-1.png” title_text=”Box Shadow” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ use_background_color_gradient=”on” background_color_gradient_stops=”#1b1026 0%|#1e0f3f 100%” custom_margin=”|||” custom_padding=”110px||110px||false|false” top_divider_color=”#d3180c” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.27.4″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Through iterative design and usability testing, I focused on simplifying key interactions and boosting emotional engagement. Final refinements were centered on increasing speed, improving clarity of key moments, and using AI to personalize the betting experience.nt..<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-50px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Key Findings & Improvements<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_blurb title=”AI Setup in Onboarding & Alerts” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Instead of a standard onboarding flow, users were introduced to popup settings powered by AI \u2014 including betting tips, category recommendations, and profile personalization. This provided immediate value and a sense of tailored experience from the very beginning.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Timer Added to the Checkout Process” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n To emphasize the fast-paced nature of the platform and motivate quick action, a countdown timer was introduced on the checkout screen. It shows how much time is left before the challenge starts, increasing urgency and helping users commit to bets without delay.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Streamlined Push Notification System” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Based on user feedback, the notification system was simplified and restructured into intuitive toggles. New categories such as “AI betting tips”, “Freak alerts”, and “Confirmed bets” were added to give users full control over what matters most to them.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Other Recent Works Area” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Launch Screen” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Launch-Screen-2.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ 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sticky_enabled=”0″][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.27.4″ background_color=”#1e0f3f” custom_margin=”|||” custom_padding=”110px|0px|110px|0px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”4%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Quote” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n An adrenaline-fueled mobile app experience \u2013 powered by real-time betting, live challenges, and AI personalization.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video Section” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#1e0f3f 0%|#e6e6e6 30%|#fcd21d 30%|#ffffff 30%” background_color_gradient_start=”#fcd21d” background_color_gradient_start_position=”30%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”30%” custom_padding=”0px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Video” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|0px|0px” animation_direction=”top” box_shadow_style=”preset1″ box_shadow_blur=”77px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Freakbets-movie.mp4″ _builder_version=”4.27.4″ animation_direction=”bottom” box_shadow_style=”preset5″ box_shadow_vertical=”0px” box_shadow_spread=”20px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Latest Work Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ custom_padding=”100px||100px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n ” content_phone=”<\/p>\n ” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”13px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”41px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_padding=”0px||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” text_font_size_tablet=”13px” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”41px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”20px||20px||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n FreakBets is designed to deliver maximum user engagement through live betting, real-time challenges, and emotional interaction. With AI-powered personalization, an intuitive interface, and high-energy visuals, users can quickly join challenges, place bets, and track results in an adrenaline-filled experience.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.27.4″ max_width=”75%” custom_margin=”|||” custom_padding=”25px||25px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Product” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n Live bets & extreme challenges<\/strong> \u2013 Users can explore, filter, and join real-time bets across categories like Pain, Fear, Chaos, Food, and Public Dares.<\/p>\n<\/li>\n Intuitive & fast UI<\/strong> \u2013 The dark theme, neon CTAs, and motion design elements support instant actions and high emotional impact.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”AI Integration” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n AI Assistant for personalization<\/strong> \u2013 During onboarding, users get AI-powered suggestions for categories, bet types, and notification preferences.<\/p>\n<\/li>\n Smart bet suggestions<\/strong> \u2013 The AI system learns user activity and betting history to offer personalized challenges tailored to their interests.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Communication” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ff2c86″ image_icon_width=”48px” content_tablet=”<\/p>\n \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Removed hidden costs, increasing user trust. \ud83d\udd39 Optimized Conversion<\/strong> \u2013 Simplified booking for better engagement and satisfaction.<\/p>\n ” content_phone=”<\/p>\n \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Removed hidden costs, increasing user trust.<\/p>\n \ud83d\udd39 Optimized Conversion<\/strong> \u2013 Simplified booking for better engagement and satisfaction.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n Smart push notifications<\/strong> \u2013 Users receive alerts about confirmed bets, live countdowns, and AI betting tips, all tailored to their preferences.<\/p>\n<\/li>\n Real-time engagement<\/strong> \u2013 Clear CTAs, countdown timers, and the \u201cWatch Now\u201d option keep users focused and immersed in the moment.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta button_url=”https:\/\/ewelinakolodziejczyk.pro\/#portfolio” button_text=”View More Projects” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#002851″ header_line_height=”1.5em” body_font=”||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#ff2c86″ button_bg_color=”#FFFFFF” 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button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" LIVE BETTING APPFREAKBETS \u2013 BET ON REAL CHALLENGESA mobile experience where users bet real money on live challenges \u2013 fast, bold, and social.Powered by a smart AI assistant that helps users make quick decisions, follow trends, and stay in the game.FreakBets \u2013 a bold mobile app concept where users bet real money on live challenge duels. Designed to deliver a thrilling, swipe-based experience powered by behavioral […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2388","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":58,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/2388\/revisions"}],"predecessor-version":[{"id":2872,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/2388\/revisions\/2872"}],"wp:attachment":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/media?parent=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Creative Process<\/h2>\n
Research & UX Analysis<\/h2>\n
\u2022 Online betting platforms (Betclic, STS, Fortuna)
\u2022 Live interaction apps (TikTok LIVE, Fame MMA)<\/p>\n
\u2022 No\u00a0in-app AI assistant that actively supports the user
\u2022 Limited personalization and lack of dynamic recommendations
\u2022 No\u00a0product that seamlessly combines betting, live streaming, and viewer influence<\/p>\n
\u2022 ultra-fast, intuitive mobile-first flow<\/strong>,
\u2022 full integration of betting, streaming, and real-time emotional engagement,
\u2022 an intelligent, context-aware AI assistant<\/strong> that supports user decisions in the moment.<\/p>\n
The focus was on betting flow, countdowns, live streaming, and AI integration.
This prototype helped validate whether users intuitively understand the app\u2019s logic before moving into UI design.<\/p>\nGuerrilla Testing \u2013 Quick Usability Insights<\/h2>\n
The goal was to validate the intuitiveness of the app\u2019s core flow, identify UX pain points, and test user response under time pressure.
Based on observations, I introduced key improvements to streamline navigation, boost clarity, and enhance engagement.<\/p>\nUI Design<\/span><\/h2>\n
The visual style is inspired by gaming aesthetics, using a dark theme, vibrant typography, and UI elements that emphasize energy and real-time interaction.dability.<\/strong><\/span><\/p>\n\n
Text styles were structured to ensure a clear visual hierarchy across all screen sizes, making it easy for users to focus and navigate under time pressure.<\/p>\nFinal Refinements
<\/span><\/h2>\nProject Summary<\/h2>\n
Horizon \u2013 UX Optimization<\/h2>\n
Project Summary<\/h2>\n
Horizon \u2013 UX Optimization<\/h2>\n
Project Summary<\/h2>\n
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