{"id":2739,"date":"2025-03-31T16:15:38","date_gmt":"2025-03-31T14:15:38","guid":{"rendered":"https:\/\/ewelinakolodziejczyk.pro\/?page_id=2739"},"modified":"2025-04-22T11:37:37","modified_gmt":"2025-04-22T09:37:37","slug":"qumel","status":"publish","type":"page","link":"https:\/\/ewelinakolodziejczyk.pro\/pl\/qumel\/","title":{"rendered":"QUMEL \u2013 UX Design for a Crypto-Driven Barter Platform"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#a7cfd8 0%|#042d37 100%” background_image=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/02\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” custom_css_free_form=”selector {|| background: linear-gradient(135deg, #FFD700, #FFA500);||}||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” custom_padding=”||0px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

UX RESEARCH & UI DESIGN<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

QUMEL
P2P Trading App<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500|||||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Mobile app for service and product exchange, powered by AI and QUMEL token rewards<\/span><\/h5>\n
<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.27.4″ background_color=”#e6edef” custom_margin=”|||” custom_padding=”80px||80px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.27.4″ animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Project QUMEL \u2013 an AI-enhanced mobile app for peer-to-peer exchange of services and products, powered by a custom token economy (QML). Designed with intuitive navigation, smart matchmaking, and gamified UX to foster seamless user engagement.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Customer<\/h4>\n

Startup \/ Crypto Marketplace<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Categories<\/h4>\n

UX Research
Wireframing<\/span>
UI Design<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

Project Context and Challenges<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Who is the Target User?” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

QUMEL is designed for users who are open to alternative forms of exchange and digital-first solutions \u2014 primarily young adults, freelancers, tech enthusiasts, and participants in the sharing economy.
They value independence, flexibility, and fair, peer-to-peer transactions without middlemen.
Their key needs include fast registration, easy offer creation, smart matching, and secure service and product exchange.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Project Goal” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px|||” custom_padding=”||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

The goal of this project was to design an intuitive and engaging mobile application that enables users to exchange services and products directly, using QUMEL tokens as a reward system.
The app needed to simplify complex exchange logic through smart matching, while offering a clean, user-friendly interface that builds trust and encourages active participation.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Key Challenges” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    \n
  • \n

    Designing the matching logic<\/strong> \u2013 simplifying the process of exchanging products and services based on QUMEL token value.<\/p>\n<\/li>\n

  • \n

    Integrating an AI assistant<\/strong> \u2013 implementing a feature that helps users discover the most relevant offer matches.<\/p>\n<\/li>\n

  • \n

    Balancing simplicity and functionality<\/strong> \u2013 creating a clear and user-friendly interface despite the complex exchange model.<\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Creative Process<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||1px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    UX Research, Competitive Analysis,\u00a0 Testing & Hi-fidelity UI Design<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Research & Analysis” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Analyzing trends and platforms in\u00a0exchange and token-based apps to\u00a0find UX inspiration.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Business Requirements” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Defining key client needs, app functionality, and the purpose of the QUMEL token.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”User Flow” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Mapping a simple, logical user journey supported by AI-based matching.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Lo-fi Wireframes” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Creating quick screen sketches focused on structure and key user actions.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”User Testing” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Validating app intuitiveness and QUMEL usage with early user feedback.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”UI Design” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

    Designing the final interface with refined typography, color and microinteractions.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Feature Section 03″ _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”110px||110px||false|false” custom_padding_tablet=”110px||110px||false|false” custom_padding_phone=”10px||110px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/EN.png” title_text=”EN” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#064453″ hover_icon=”U||divi||400″ align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ background_enable_color=”off” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%|5%|5%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-80px||30px||false|false” custom_margin_tablet=”-80px||30px||false|false” custom_margin_phone=”0px||30px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    Research & UX Analysis<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Conducting market and UX research to explore peer-to-peer exchange models, identify user needs, and uncover opportunities for AI-driven interactions and token-based engagement.<\/p>\n

    [\/et_pb_text][et_pb_blurb title=”Market and Competitor Analysis” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    As part of the UX research, I analyzed exchange platforms and token-based apps to understand user needs and identify key trends such as simple peer-to-peer models, AI-powered features, and gamification elements that boost engagement.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=”Gaps and Issues in Existing Solutions” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    The research revealed a lack of smart matching, low automation, limited filtering options, and poor personalization. These insights helped guide the design toward a more relevant and user-friendly experience.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=”Foundation for Next Project Stages” use_icon=”on” font_icon=”||divi||400″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    The findings laid the groundwork for designing user flows, matching logic, and a token-based reward system. The research confirmed the value of implementing an AI assistant and gamified engagement through QUMEL tokens.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.27.4″ background_color=”#FFFFFF” background_enable_mask_style=”on” background_mask_style=”triangles” background_mask_color=”#e6edef” background_mask_transform=”invert” custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Business Requirements<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”QUMEL Token Economy” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Designing a reward system based on custom tokens used for valuing offers, boosting activity, and enabling alternative exchanges.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Peer-to-Peer Model” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Allowing users to exchange services and products directly \u2014 without third-party involvement or traditional currency.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Smart Matching System” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Implementing intuitive swipe-based offer matching supported by AI to improve discovery and engagement.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Clear Offer Categorization” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Structuring listings into two main categories \u2013 Products and Services \u2013 with predefined, easy-to-navigate subgroups.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Gamification & Activity Incentives” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Ensuring a safe experience through a reputation system, transaction history, and clear exchange flow.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Trust & Transparency” use_icon=”on” font_icon=”||divi||400″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Ensuring a safe experience through a reputation system, transaction history, and clear exchange flow.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e6edef” custom_padding=”110px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ width=”86%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”86%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”40px||40px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”7%||7%||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”-70px||||false|false” custom_margin_tablet=”-70px||||false|false” custom_margin_phone=”-69px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||120px|false|false” custom_padding_tablet=”0px|||120px|false|false” custom_padding_phone=”0px|||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    User Flow<\/h2>\n

    [\/et_pb_text][et_pb_blurb title=”Description” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

    This flow illustrates the primary path a user follows within the QUMEL mobile app \u2014 from onboarding to completing a transaction using QUMEL tokens. It emphasizes logical decision points, AI-powered matching, and seamless exchange.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=”Key Challenges” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”]<\/p>\n

      \n
    • \n

      Onboarding<\/strong>
      \u2003Users sign up and access the home screen after verification.<\/p>\n<\/li>\n

    • \n

      Profile & Preferences Setup<\/strong>
      \u2003They complete account details, set preferences, and receive match suggestions from the AI assistant.<\/p>\n<\/li>\n

    • \n

      Service\/Product Exploration<\/strong>
      \u2003Users browse categories, explore listings, and interact through a swipe-based interface.<\/p>\n<\/li>\n

    • \n

      Match & Transaction<\/strong>
      \u2003If a match occurs, they proceed. If not, they can choose an item and purchase using QUMEL tokens.<\/p>\n<\/li>\n

    • \n

      Wallet Integration<\/strong>
      \u2003If the wallet is not yet connected, the app prompts the user to activate it before completing the transaction.<\/p>\n<\/li>\n

    • \n

      Token-based Purchase<\/strong>
      \u2003The transaction is confirmed, tokens are deducted, and the wallet is updated.<\/p>\n<\/li>\n<\/ul>\n

      [\/et_pb_blurb][et_pb_blurb title=”Outcome \/ Result” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px|||” custom_padding=”||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”]<\/p>\n

      This logical path ensures a simple, user-centered flow while enabling intelligent exchange mechanics and rewarding engagement.<\/p>\n

      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/QUMEL-\u2014-USER-FLOW-EN.png” title_text=”QUMEL \u2014 USER FLOW EN” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”57px||||false|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”8%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Team Member Section” _builder_version=”4.27.4″ background_color=”#f7f9fa” custom_padding=”110px||60px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#353740″ header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

      Mobile Wireframes<\/h2>\n

      [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

      Low-fidelity wireframes were created to map out the core structure and functionality of the QUMEL mobile app.
      They focus on layout, content hierarchy, and flow logic, ensuring intuitive navigation before visual styling is applied. The wireframes helped validate the matching system, service\/product browsing, and transaction flow using QUMEL tokens.<\/p>\n

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_builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

      User Testing <\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

      To validate core app flows and improve functionality, I conducted moderated usability testing with 5 users<\/strong> using the low-fidelity prototype of the QUMEL mobile app. The goal was to assess intuitiveness, feature clarity, and detect potential friction points in the peer-to-peer transaction model powered by QUMEL tokens.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-50px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

      Key Findings & Improvements<\/strong><\/p>\n

      [\/et_pb_text][et_pb_blurb title=”Wallet Integration Awareness” use_icon=”on” font_icon=”||divi||400″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

      Some users were unaware that a wallet needed to be connected before completing a transaction. A wallet prompt screen<\/strong> was introduced earlier in the flow, including status indicators and dynamic feedback to guide users.<\/p>\n

      [\/et_pb_blurb][et_pb_blurb title=”QUMEL Token Visibility” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

      Users were unsure of how many QUMEL tokens they had available for transactions. As a result, a token balance display was added to the Profile Details screen to provide clarity and build confidence during exchanges.<\/p>\n

      [\/et_pb_blurb][et_pb_blurb title=”AI Assistant Usability” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

      Users found the AI assistant interesting but were unclear on how to fully use it. A short onboarding guide, example prompts, and sample chat history were added to help users understand how the AI can support service discovery and offer suggestions.<\/p>\n

      [\/et_pb_blurb][et_pb_blurb title=”Future Improvement: Notification Center” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#747d88″ header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

      Although not fully tested yet, testers mentioned they would benefit from a notifications tab where they can track new matches, transactions, and reward progress. This will be considered in the next iteration.<\/p>\n

      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#042d37″ custom_margin=”|||” custom_padding=”110px||110px||false|false” top_divider_style=”wave2″ top_divider_color=”#d2f76c” top_divider_repeat=”1x” bottom_divider_color=”#d3180c” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.27.4″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

      UI Design<\/span><\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

      A modern, dynamic, and cohesive interface was designed to support intuitive navigation, emotional engagement, and full compliance with iOS guidelines.<\/span><\/p>\n

      The visual identity is inspired by gaming aesthetics \u2013 combining a dark interface, vibrant neon green highlights, and microinteractions to energize real-time actions.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-50px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

      Key Design Insights<\/strong><\/span><\/p>\n

      [\/et_pb_text][et_pb_blurb title=”Color Palette Optimization” use_icon=”on” font_icon=”||fa||900″ icon_color=”#d2f76c” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

      A consistent set of colors was used to create a bold and recognizable interface:<\/span><\/p>\n

        \n
      • \n

        Base #D2F76C \u2013 Primary CTA buttons, icons, and active states<\/span><\/p>\n<\/li>\n

      • \n

        Darkest #042D37 \u2013 Backgrounds, headers, and high-contrast elements<\/span><\/p>\n<\/li>\n

      • \n

        Light #F2F4F5 \u2013 Labels, outlines, and subtle UI elements<\/span><\/p>\n<\/li>\n

      • \n

        Lightest #F7F9FA \u2013 Soft backgrounds and neutral components<\/span><\/p>\n<\/li>\n<\/ul>\n

        The palette reinforces emotional intensity and trust, ensuring clarity and strong visual rhythm throughout the app.<\/span><\/p>\n

        [\/et_pb_blurb][et_pb_blurb title=”Typography ” use_icon=”on” font_icon=”||fa||900″ icon_color=”#d2f76c” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

        Two fonts were selected to build strong hierarchy and modern aesthetic:<\/p>\n

          \n
        • \n

          Bebas Neue<\/strong> \u2013 Used for section titles and headlines to create bold impact<\/p>\n<\/li>\n

        • \n

          Montserrat<\/strong> \u2013 Used for body text, labels, and UI microcopy for readability and clarity<\/p>\n<\/li>\n<\/ul>\n

          This combination ensures a clean layout, fast readability, and brand consistency across all user actions.<\/p>\n

          [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Colors.png” title_text=”Colors” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Typography.png” title_text=”Typography” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/03\/Box-Shadow-1.png” title_text=”Box Shadow” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#f5367a” hover_icon=”U||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ use_background_color_gradient=”on” background_color_gradient_stops=”#042d37 0%|#367b8b 100%” custom_margin=”|||” custom_padding=”110px||110px||false|false” top_divider_color=”#d2f76c” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ top_divider_style=”wave2″][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.27.4″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

          Final Refinements
          <\/span><\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

          Through usability testing and feedback-driven iteration, final improvements were introduced to enhance clarity, boost personalization, and increase user confidence. The updates focused on the core value of smart, smooth exchange and better support for users during key decision points.<\/span><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”-50px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

          Key Findings & Improvements<\/strong><\/span><\/p>\n

          [\/et_pb_text][et_pb_blurb title=”AI Assistant Enhancements” use_icon=”on” font_icon=”||fa||900″ icon_color=”#d2f76c” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

          Instructions and an example chat preview were added to guide users on how to use the assistant for offer discovery and profile suggestions.<\/p>\n

          [\/et_pb_blurb][et_pb_blurb title=”QUMEL Token Visibility” use_icon=”on” font_icon=”||fa||900″ icon_color=”#d2f76c” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

          A token balance indicator was introduced on the profile screen, allowing users to clearly track available funds before completing exchanges.<\/p>\n

          [\/et_pb_blurb][et_pb_blurb title=”Notification Center Updates” use_icon=”on” font_icon=”||fa||900″ icon_color=”#d2f76c” icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat|600|||||||” header_text_color=”#FFFFFF” header_font_size=”20px” body_font=”Montserrat||||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” custom_margin=”10px||10px||false|false” custom_padding=”20px||30px||false|false” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

          A new notification panel was added to centralize important updates such as reward status, confirmed transactions, and personalized AI tips.<\/p>\n

          [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Other Recent Works Area” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Welcome & Get Started” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Welcome-Get-Started1.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Create account” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Create-account.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Home” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Home-2.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Recently added offers” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Item-List-2.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Confirm & Send QUMEL” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Confirm-Send-QUMEL-1.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_padding=”||0px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member position=”Launch Screen” image_url=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/Swap-Sent-Successfully.png” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video Section” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#367b8b 0%|#e6e6e6 30%|#fcd21d 30%|#ffffff 30%” background_color_gradient_start=”#fcd21d” background_color_gradient_start_position=”30%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”30%” custom_padding=”0px||110px|” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ background_color=”#367b8b”][et_pb_row admin_label=”Video” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|0px|0px” animation_direction=”top” box_shadow_style=”preset1″ box_shadow_blur=”77px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/ewelinakolodziejczyk.pro\/wp-content\/uploads\/2025\/04\/QUMEL-UI-MOVUE.mp4″ _builder_version=”4.27.4″ animation_direction=”bottom” hover_enabled=”0″ box_shadow_style=”preset5″ box_shadow_vertical=”0px” box_shadow_spread=”20px” box_shadow_color=”#ffffff” global_colors_info=”{}” title_text=”QUMEL UI MOVUE” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Latest Work Section” _builder_version=”4.27.4″ background_color=”#FFFFFF” custom_padding=”100px||100px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

          Project Summary<\/h2>\n

          Horizon \u2013 UX Optimization<\/h2>\n

          ” content_phone=”<\/p>\n

          Project Summary<\/h2>\n

          Horizon \u2013 UX Optimization<\/h2>\n

          ” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”13px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”41px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_padding=”0px||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” text_font_size_tablet=”13px” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”41px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          Project Summary<\/h2>\n

          [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”20px||20px||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

          QUMEL is a token-powered, AI-enhanced platform that enables seamless peer-to-peer exchange of services and products \u2014 built to reward activity, simplify matching, and foster trust.<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.27.4″ max_width=”75%” custom_margin=”|||” custom_padding=”25px||25px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Product” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

            \n
          • \n

            Peer-to-peer exchange<\/strong> \u2013 QUMEL allows users to trade services and products directly with each other using QUMEL tokens, without middlemen or traditional currency.<\/p>\n<\/li>\n

          • \n

            Flexible transaction model<\/strong> \u2013 Users can exchange item-for-item, service-for-service, or mix both using token-based transactions, supported by smart matching logic.<\/p>\n<\/li>\n<\/ul>\n

            [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”AI Integration” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

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              Personalized matching<\/strong> \u2013 An AI assistant helps users discover relevant offers by analyzing their profile, interests, and past interactions.<\/p>\n<\/li>\n

            • \n

              Guided onboarding<\/strong> \u2013 Instructional content and sample chat previews were introduced to educate users on how AI can support their experience.<\/p>\n<\/li>\n<\/ul>\n

              [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Communication” use_icon=”on” font_icon=”||fa||900″ icon_color=”#064453″ image_icon_width=”48px” content_tablet=”<\/p>\n

              \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Removed hidden costs, increasing user trust. \ud83d\udd39 Optimized Conversion<\/strong> \u2013 Simplified booking for better engagement and satisfaction.<\/p>\n

              ” content_phone=”<\/p>\n

              \ud83d\udd39 Transparent Navigation<\/strong> \u2013 Removed hidden costs, increasing user trust.<\/p>\n

              \ud83d\udd39 Optimized Conversion<\/strong> \u2013 Simplified booking for better engagement and satisfaction.<\/p>\n

              ” content_last_edited=”on|phone” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” icon_font_size=”48px” global_colors_info=”{}”]<\/p>\n

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                Real-time feedback<\/strong> \u2013 Token balance, offer updates, and wallet status are clearly visible to guide the user throughout the exchange journey.<\/p>\n<\/li>\n

              • \n

                Reward motivation<\/strong> \u2013 Notifications and progress indicators were added to highlight earned QUMEL tokens and incentivize ongoing engagement.<\/p>\n<\/li>\n<\/ul>\n

                [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta button_url=”https:\/\/ewelinakolodziejczyk.pro\/#portfolio” button_text=”View More Projects” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#002851″ header_line_height=”1.5em” body_font=”||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#064453″ button_bg_color=”#FFFFFF” button_border_width=”4px” button_border_color=”#000000″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ button_alignment=”center” text_orientation=”left” background_layout=”light” custom_margin=”60px||||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                UX RESEARCH & UI DESIGNQUMELP2P Trading AppMobile app for service and product exchange, powered by AI and QUMEL token rewards Project QUMEL \u2013 an AI-enhanced mobile app for peer-to-peer exchange of services and products, powered by a custom token economy (QML). Designed with intuitive navigation, smart matchmaking, and gamified UX to foster seamless user engagement.Customer Startup \/ Crypto MarketplaceCategories […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2739","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/2739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/comments?post=2739"}],"version-history":[{"count":73,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/2739\/revisions"}],"predecessor-version":[{"id":2984,"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/pages\/2739\/revisions\/2984"}],"wp:attachment":[{"href":"https:\/\/ewelinakolodziejczyk.pro\/pl\/wp-json\/wp\/v2\/media?parent=2739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}